Job TitleStudent Marketing and Engagement Coordinator - 1.0 FTE
LocationYuba College - Marysville, CA.
Yuba College is seeking an equity-minded, dynamic, collaborative, and innovative employee to serve as the Student Marketing and Engagement Coordinator.
BASIC FUNCTION: Under the direction of an assigned administrator, coordinate efforts to engage with, recruit, and promote the college to potential and current students with specific attention to engaging with historically minoritized populations. This position will be responsible for college-wide efforts including web content, advertising and branding, social media, event management, and community engagement designed to engage and recruit new students as well as support existing students across our diverse service area. This position will establish data-informed efforts and reach out to potential students through traditional and non-traditional means designed to communicate intentionally and appropriately with our community. This position will work independently, including preparing reports to measure efficiency of advertising campaigns and social media efforts.
Essential Duties Summary
Create, coordinate, and execute data-informed advertising campaigns through available media to attract and retain students. Set performance goals for advertising, establish and track outcomes to increase access to college programs, services, events, and activities. Campaigns should be designed to ensure we are reaching out to serve those we are not currently serving.
Design, write, and coordinate the publication of promotional and informational materials in print and digital form such as catalogs, schedules, brochures, news releases, fliers, web, and social media. Materials will be designed to communicate with our community populations including obtaining translations in key languages spoken in service county areas.
Manage college social media accounts including evaluating their outcomes toward student enrollment. Distribute access to the channels to appropriate college offices, ensure posts and content adhere to college brand standards.
Oversee, plan, promote, and execute college and public events, including but not limited to commencement and award ceremonies at the college. Events will be accessible to all attendees, adhere to college brand standards, and designed to enhance the reputation of the college.
In collaboration with college departments, programs, and services, ensure that website content is current, accessible, engaging, and maintains a consistent look and feel.
Draft, coordinate, and distribute messaging to potential and current students through communication tools such as a CRM (Customer Relationships Management) Software, texting tools, social media, and email. Messaging should be focused on reaching the intended audience and eliciting a desired action or response.
Manage vendor contracts to include overseeing, processing, monitoring, and assessing legal contracts; prepare reports and send requested information to all companies that allow Yuba Community College District to publicly perform copyrighted material. Ensure that all appropriate licensure agreements are adhered to and maintained.
Plan and prepare the Public Information,
Public Events, and Commencement budgets, including reviewing reports, maintaining records of expenditures, preparing budget transfers, and processing purchasing requirements to approved procedures over assigned budgets.
Maintain a calendar of events and activities in collaboration with college administration, campus life, fine and performing arts programs, student services, and various community agencies that highlights the college and represents the diverse community within the region.
Analyze, review, and report on the effectiveness of marketing and student engagement activities and campaigns for continual improvement.
Coordinate the photography and video needs and other relevant activities for special college events.
Perform other related duties as assigned.
Correct English usage, grammar, spelling, punctuation and vocabulary.
Strong oral, written, and interpersonal communication skills.
Customer service and communications effective practices.
Principles, techniques, and practices of public relations, marketing and advertising
methods and techniques.
Ability to manage multiple projects from inception to completion.
Knowledge of website and marketing analytics tools.
Policies and objectives of assigned program and activities.
Research and interview techniques, methods, and procedures.
Publication design, editing and writing.
Technical aspects of field of specialty including Internet design and web publishing
Sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, including those with physical or learning disabilities as it relates to differences in learning styles.
Interpersonal skills using tact, patience and courtesy.
Family Education Right to Privacy Act.
Write and edit a variety of materials that are creative, descriptive, technical, and factual.
Coordinate news releases and publications to inform the public, and participants of the programs, services and events.
Operate a desktop or laptop computer and related office equipment such as a copier, fax machine, and printer.
Respond to sensitive matters with discretion and tact.
Assist in promoting programs and services and meeting student needs
Learn, apply, and explain laws, regulations, policies and procedures related to assignment.
Remain abreast of the emerging and changing social media technologies
Establish and maintain cooperative and effective working relationships with others.
Meet schedules and timelines.
Work independently with little direction and also cooperatively with other departments.
Operate a variety of office equipment including a computer and assigned software.
Maintain records and prepare reports.
Demonstrated skill in multi-tasking, project management, prioritizing workloads, and working independently.
Train and provide work direction to others, i.e. students, temporary employees and/or volunteers.
Establish and maintain cooperative and effective working relationships with others, including those from a diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, faculty and staff
EDUCATION AND EXPERIENCE:
Any combination equivalent to: A bachelor’s degree in English, Journalism, Marketing, Advertising or a related field; OR Associates Degree with coursework in Visual/ Graphic Design using Adobe Creative Suite or similar software, photography/videography, or web design/ social media with content management software knowledge and two years of increasingly responsible experience in marketing, communications, student or community engagement, journalism, or social media; OR 5 years of increasingly responsible experience in marketing, communications, journalism, or graphic design.
LICENSES AND OTHER REQUIREMENTS:
Driver’s license and/or ability to provide own transportation to and from assigned sites.
Effectively communicating to exchange information in person and on the telephone.
Reading various materials.
Operating a computer keyboard and other modern office equipment.
Sitting, standing, or walking for extended periods of time.
Reaching overhead, above the shoulders and horizontally.
Dexterity of hands and fingers to operate a computer keyboard.
Bending at the waist, kneeling or crouching.
Lifting up to 40 lbs.
Extensive public contact and customer service experience including contact with potentially dissatisfied individuals.
Collaborative, high traffic educational environment with frequent interruptions and moderate noise levels.
Range/StepRange 38 CSEA Salary Schedule. Initial placement will not be higher than the salary schedule, the top step for this position is $4582.18/mo.
Salary Range$4,428.05 - $4,881.92/mo.
The District offers a comprehensive benefits package for employees and dependents for positions whose FTE is .60 or higher, valued at over $20,000 annually with a $310.50 monthly out of pocket expense to employees + dependents for their monthly medical premiums. The package includes health, dental, vision, one (1) life insurance policy and an Employee Assistance program. Additional benefits include contributions to the Public Employee’s Retirement System (PERS) which is integrated with Social Security, 457/403b options, Vacation days – 7.33 hrs per month for the first year, 96 hours of vacation leave per years 1-5, 12 sick days and 20 holidays.
•This position is anticipated to be assigned to the YUBA COLLEGE but may be assigned temporarily or permanently within the District.
If you require reasonable accommodation to apply for this position, contact Taranjit Chahal at the Office of Human Resources at (530) 741-6979.
WORKING CONDITIONS: Categorically funded positions are contingent upon funding. In accordance to Board Policy, smoking is restricted in many areas of the Yuba Community College District. Yuba College is a tobacco free campus.
WORK DAY, WORK WEEK, and WORK YEAR: The District has the right to establish work day, work week, work year; hours of positions within the District may vary.
INTERVIEW: Candidates selected for an interview will be required to visit Yuba College or Yuba Community College District at his/her own expense upon a date selected by the District. Meeting minimum qualifications does not guarantee an interview.
FOREIGN TRANSCRIPTS: Must include a U.S. evaluation and translation. Contact the Human Resources website for a list of agencies providing foreign transcript services.
PRE-EMPLOYMENT REQUIREMENTS: Employment is dependent upon Department of Justice (DOJ) clearance; all fees are the responsibility of the selected candidates and serves the purpose of obtaining a criminal history as authorized by the California Education Code. All prospective employees shall be required to provide verification of TB test.
As an equal opportunity employer with a diverse staff and student population, the Yuba Community College District is committed to creating an inclusive and effective learning and working environment for all.
EQUAL EMPLOYMENT: Yuba Community College District is an Equal Employment Opportunity Employer and guarantees equal opportunity regardless of race, color, creed, national origin, ancestry, gender, marital status, disability, religious or political affiliation, age or sexual orientation and does not discriminate in its educational programs, in employment nor in any other of its activities.
Internal vs. ExternalExternal
Review Start Date04/09/2021
Open Until FilledYes
Special Instructions to Applicants
Please see Special Instructions for more details.
APPLICATION PROCEDURE & DEADLINE: An on-line Classified application and the Equal Employment Opportunity Statement (attach in Word document), 3 reference contacts are required. Each section of the on-line application must be completed. If sections are left out on the on-line application, your application will be automatically disqualified.